“Creativity based Innovation” pushes and stimulates our mathematical brain. All along the innovation process, we need to work ideas as numbers by adding, subtracting, multiplying and dividing them into stages of divergence, convergence, selection and filtering, clustering and final decision making. As in “Maths”, sometimes two opposite ideas - when added together - become a disruptive concept. Our creative “brain” is prepared and able to find simple solutions to difficult “equations”. This is the reason why also in our day-to-day lives “mathematics” can help us to “simplify complexity”. “Creativity isn’t just the things we choose to put in, it’s also the things we choose to leave out.” (Austin Kleon, 2012) This simple statement can be interpreted as follows: Putting something in = adding; leaving something out =subtracting. You can build innovation starting from scratch by putting in (adding) ideas, contents, and potential solutions to the initial challenge. The opposi...
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