How can abstraction help the innovation process?
In the context of Innovation challenges, should we only be “ seeing ” and “ sensing ” the reality as it is? Maybe this approach impedes innovation from truly flourishing! To surpass reality you genuinely need to push yourself, your collaborators and your organization out of the comfort zone. By “ comfort zone ” we mean the space, the time, the context and the knowledge that you are so well acquainted with, that you master, in which you feel comfortable and at ease! You must challenge yourself and/or your company to take a giant leap into the unknown by doing something entirely new for the first time. This approach has proven its value in different parts of the innovation process, such as: Observation – do not limit your observations merely to issues and contexts very well known to you and situated in or directly connected to your own framework; Inspiration – look for inspiration in lateral contexts; Ideation – propose impossible solutions, non-existing techniques