GUDA - DESIGN CULTURES - INNOVATION & CHANGE


The methodological approach of IDEAS(R)EVOLUTION sets links with organizational structures through creative thinking tools and processes. It breaks boundaries and contribute in co-creating with stakeholders more flexible, innovative, competitive and valuable organizations. It is a research project that has already been tested and proven efficient among several industries and territories. It applies a design thinking and co-creative methodology for integrated innovation, consumer activation and sustainable development of organizations, brands and territories.

IDEAS(R)EVOLUTION is an integrated human centered approach to innovation based on Design, Marketing and Creative Intelligence focused on Co-creation and Dialogue.

IDEAS(R)EVOLUTION is a human centred methodology for enabling the co-creative processes of innovation and value generation, mixing internal and external stakeholders group dynamics of up to 30 participants. IDEAS(R)EVOLUTION co-creates a better, sustainable innovative open world.

IDEAS(R)EVOLUTION is oriented to a new paradigm of co-creating value in context, bringing the consumers into the organization and highly involving them to create new solutions for products and services. This is not an easy task because it doesn’t depend only on having the right tools or establishing strong ties, it mostly depends on our experience on how to make people more creative and dynamically involved and how to make all stakeholders understand and be a part of the creative process.

“From people to people IDEAS(R)EVOLUTION brings the power of ideas to the organizations”








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